The starting point was understanding why the previous site wasn't working. Not aesthetically, structurally. The information architecture was rebuilt around what a potential client needs to find and believe before they make contact with a project management consultancy: clear evidence of capability, relevant experience, and a straightforward path to enquiry.

Applied neuroscience shaped the UX decisions throughout. Professional services websites lose prospects when they bury the evidence behind too many clicks or present credentials in a way that requires the visitor to do the work of connecting dots. The new structure brought the right proof forward at the right moment in the reading journey.

The capabilities PDF download was built as a lead capture mechanism, giving Plan PM a way to build their contact list while delivering real value to prospects who weren't ready to enquire directly.

Deliverables:

• Website strategy and information architecture

• Professional UX and UI design

• Portfolio and case study showcase structure

• Fully responsive design across all devices

• SEO foundation

• Content management setup for in-house updates

• Capabilities PDF lead capture integration

Clint walked the Plan PM team through the content management system at handover so they could update and manage the site independently.