The Podcast

The thinking behind the work_

Applied neuroscience, behavioural science, and commercial design aren't abstract disciplines. They show up in real decisions, real briefs, and real outcomes. This is where that thinking gets unpacked.

The Podcast

Where neuroscience meets business.

ThinkShift is a podcast hosted by Clint Nielsen and Dr Leanne Elich. Each episode unpacks the science behind the decisions businesses make, and the ones they get wrong.

Not theory for theory's sake. The kind of thinking that changes how you brief an agency, structure a pitch, or evaluate whether your brand is actually doing its job.

Articles_

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