OutFox
Outfox is a marketing agency founded by people who already knew what good looked like. They needed a visual identity that matched their ambition without trying too hard. The result was a brand inspired by lino cut and Bauhaus geometry: confident, distinctive, and built to hold up across every channel they'd use it in.
Client & Brief
The brief: build a brand that projects confidence and creative rigour without leaning on trends or looking like it's trying too hard.
Solution
The design direction drew from lino cut printmaking and the Bauhaus movement, combining geometric letterforms with a bold, adaptable colour palette. The result is a mark that can be stacked, rearranged, and scaled across channels without losing its character.
Every element was built with longevity in mind. Trend-driven identities date fast. A system rooted in design history and clear geometric logic holds up across years and contexts.
Deliverables:
Logo design and wordmark
Colour palette
Typography system
Brand guidelines for consistent application across all channels
Creative direction throughout
Result
The mark is distinctive in a category where most agencies default to safe, templated visual language. It projects confidence without aggression, creativity without noise. The guidelines give the internal team enough flexibility to produce on-brand work without needing design support every time.
Clint is not only a brilliant concept designer and thinker, he is so easy to work with. He showed a deep understanding of our brand, values, and vision, translating them into a visually unique and cohesive identity.
The creative process was not just a transaction; it was a partnership. Clint took the time to listen to our concerns, and preferences, actively involving us at every stage.
Carli Jarosz
Co-Founder
/
OutFox
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